Questions to Consider:

1. What is your WHY?

   • Clarifying the purpose behind the project will guide decision-making and align the team.

2. What is the desired outcome?

   • Define specific results you aim to achieve, whether they be increased awareness, engagement, or sales.

3. What are actionable ways we can achieve this goal?

   • Develop a list of tactics that can be realistically implemented to reach the desired outcome effectively.

4. What are the key objectives of this project/campaign?

   • Identify crucial goals, such as boosting brand visibility, fostering community engagement, or launching a new product.

5. Who is the target audience?

   • Specify demographics, interests, and behaviors of the audience you wish to engage.

6. Identify opportunities to educate.

   • Determine areas where potential customers may benefit from information that enhances their understanding of your offerings.

7. What are ways we can improve communication with each audience segment?

   • Explore different strategies and channels tailored to the unique preferences of various audience segments.

8. What is the best medium of communication to reach your audience?

   • Assess which platforms—social media, email, direct mail, etc.—would be most effective in reaching and resonating with your target demographic.